John Goodman is at his uproarious best as the William Castle-inspired movie promoter Lawrence Woolsey, who brings his unique brand of flashy showmanship to the unsuspecting residents of Key West, Florida.
It’s 1962, and fifteen-year-old fan Gene Loomis (Simone Fenton) can’t wait for the arrival of Woolsey, who is in town to promote his latest offering of atomic power gone berserk, Mant! But the absurd vision of Woolsey’s tale takes on a sudden urgency as the Cuban Missile Crisis places the real threat of atomic horror just 90 miles off the coast. With the help of Woolsey’s leading lady, Ruth (Cathy Moriarty), the master showman gives Key West a premiere they’ll never forget. Anything can happen in the movies, and everything does in this hilarious tribute to a more innocent (and outrageous) time in American cinema.